Expomilan 2014
Milan, Italy 2014Feeding the world with solutions “If there was paradise on earth I’d say that now there was one in Brazil” (...) “as for the inside and the outside, one cannot live but in Brazil if one wants to live in paradise on earth. And whoever doesn’t believe it come experiment it yourselves”.
Besides presenting Brazil as an agricultural and environmental potency, our proposal reverences the sacred quality attributed to these lands and to what it produces, a perception already formed in Europe’s imagination, influenced by the medieval edenic myths, hundreds of years before the arrival of Portuguese navigators.
Earth and water assume together the main part in this project. The elements are treated as a snippet of nature, to create the place where new sensations and perceptions of Brazil can be explored, away from its original territory. The visit takes on a ritualistic character, induced by matter, scale and the vertiginous proportions, by the light transitions starting from the entrails of the earthy clod, where themes related to food production and environmental preservation are presented, until the artificial topography on top of the pavilion.
On the terrace, species from the Cerrado in its profusion of textures, colors, scents and tastes allude to Visão do Paraíso, exposing the value ofthe brazilian native biodiversity, a boundless potential for the future of world food production: the true garden of wonders.
Brazil Pavilion Project at Expo Milan 2014
Area: 4,100 m²
Location: Milan, Italy
Year: 2014
Authors: Bruno Campos, Marcelo Fontes, Silvio Todeschi, Fernando Maculan, Mariza Machado Coelho
Team: Patrícia Bueno, Daila Araujo, Mateus Lira, Ricardo Lobato, Vanessa Couto
Renderings: André Resende
Curatorship: Evaristo Eduardo de Miranda
Exhibition Design: Fernando Maculan, Carlos M. Teixeira, Sílvio Todeschi, Luiz Márcio Haddad Pereira, Mariza Machado Coelho
Landscape Architecture: Carlos M. Teixeira
Visual Arts: Nydia Negromonte
Biology: Luiz Glück Lima, Dalmy Ramos
Graphic Design: Cynthia Massote, Guilherme Albuquerque, Gustavo Magno Diniz, Marcela Dantés, Renata Polastri
Status: Project
