O Boticário V1

For the product displays, we started from a minimum module of 2 x 40 cm by 60 cm that repeats horizontally and vertically, creating sets that adapt to the dimensions of each store. This principle ensures flexibility and adaptability for installations and for any future layout revisions. The translucent material doors serve as surfaces for visual merchandising, 100% integrated into the architecture. When all products are massively exposed and visible at the same time, without “breathing space,” it becomes much more difficult to turn them into desirable objects. Based on the principle of partially hiding some products (which become “watercolored” under the translucent surface), it is possible to create breathing areas and “protected” fields where special products assert their identity and are elevated to objects of desire. The proposed geometry for the side displays, like a fold, vertically modulates the reading of their content and thus suggests the sectorization of categories and heroes. At the same time, the modular construction system creates a play of open and closed niches, making the experience more open, dynamic, and inviting. The zigzag angle favors the view of the products from outside the store, without the visual obstructions common in shelves parallel to the wall.

Just like the vertical displays, the tables in the new stores are also part of a system. To optimize space, the different sizes are designed so that one table fits under another. The variety of installation possibilities for the central tables allows for greater mobility within the store and sparks public interest in the experience, whether through setting up scenarios for campaigns, product lines, or assembling areas for testing and fragrance displays.