Syngenta Digital
Belo Horizonte, MG, Brazil 2021The goal was to convey Syngenta Digital’s attributes of innovation, technology, and inspiring purpose, as a company focused on technological solutions for agriculture. At the same time, the intention was to shed light on its origins, strengthening the new brand and its narrative of agriculture’s digital transformation. The result was an integrated environment
ARCHIPELAGO
An informal arrangement of “islands,” surrounded by a sea of different conditions — wide oceans, narrower channels, and more sheltered bays and coves.
LIBRARY
Organized like an onion: on the outside are the quiet work areas; peeling back this layer reveals a circulation ring; further inward, a layer of services and shelves wraps around the central library space.
URBAN GRID
A grid of continuously repeated units that accommodates differences and specific moments within a homogeneous pattern.
FIELDS
Territories or fields defined by boundaries — each one producing a different type of crop. They are distinct, but it is possible to move from one to another.
Client: Syngenta Digital
Project: Corporativo / Coworking
Location: Belo Horizonte, MG
Year: 2021
Authors: Bruno Campos, Marcelo Fontes e Silvio Todeschi
Team: Júlia Fleury, Maria Clara Sales e Marina Penso
Graphic design / sinalização: Hardy Design
Status: Projeto
